A digital media ecosystem from Egypt
صُنع ليؤثر
We turn news into stories that connect with audiences and enrich awareness, across three platforms, each with its own voice and audience.
The group
Booming Media Group redefines the digital media experience through a blend of professional editorial discipline and the energy of news-driven entertainment and storytelling. Our goal is for content to become part of the audience's knowledge and entertainment routine, not something that passes by on a screen.
The platforms
Each platform has its own editorial and visual personality, and all move toward one goal: original, fast, clear content that leaves a meaningful impact.
Shots 365 · Political analysis
The news is the starting point; the analysis is the product. Every piece answers two questions: why did this happen, and what does it mean?
Audience: Egyptian and Arab followers aged 22 to 65
Visit websiteSantra · Sports and fans
A sports platform that goes where official cameras don't, with a correspondent network covering daily sports life across 27 governorates.
Audience: passionate fans, analysis lovers, and fans across the governorates
Visit websiteBom 24 · Variety, every day
The light, fast daily station for varied content. It catches the trend, puts it in context, and covers whatever people are talking about each day.
Audience: young Egyptians aged 18 to 35
Visit websiteComing soon
The voice of a new generation
Egypt's first integrated digital radio network, delivering news, analysis, trends, and sports through modern audiovisual multi-platform content.
2026 – 2027
As 2027 approaches, we are focusing on original shows and podcasts, and on daily content that keeps pace with audiences' lives.
Talent pipeline
Our doors are open to students and graduates of media faculties to join our platforms, work alongside experienced professionals, and produce content defined by authenticity, values, and variety.